Ethical investing is becoming increasingly attractive for investors and?banks. Financial performance and reduced risk, social-ecological responsibility and a good consciousness are typically promised. However, which moral rules and considerations should actually guide an investor? This book analyses selection criteria for ethical investing and its underlying theoretical premises. It outlines the opportunities and challenges of an investment style that integrates ethical?norms and values into the investment process. Investors and financial advisors will benefit from reading this book that is also a good investment for researchers and analysts in the field of sustainable investing and the ethics of finance.

Manfred Stüttgen helps banks, asset managers and investors improve investment skills. He is a Professor for Banking and Finance at the Lucerne University of Applied Sciences and Arts, Institute of Financial Services Zug IFZ. Prior to this, he was a Managing Director with a leading Swiss bank.