Implementing Digital Ethics for leading people inside and outside, connecting emotions and communication, designing the right products for the future, and empowering successful business models. Data-Ethics and Digital Ethics become more and more a core element of the digital strategy of a company. We face increasing legal devices and increasing rules on how to adopt the digital transformation and data ethics issues: EU-GDPR, EU-Trustworthy-AI, Data-Ethics-Commission of the German Government. To be successful, companies must establish Data-Ethics and Digital Ethics as a vital factor in their business model. We show how this will work using three elements: Fairness: Customers should know what‘s going on, where they are, and what they may expect – if functional ethics are designing communication and brand management. Leadership: Data-Ethics will become the value orientation in digital transformation and reasonable assistance inside grey areas – if employees understand internal freedom and possibilities. Transparency: Products and services become traceable and understandable – if our corporate goals, our business activities and our products harmonize.