Labour markets and demographics are changing. Highly qualified personnel is likely to become scarcer and for this reason it is important that more highly qualified women participate in the labour market. WorkLifeBalance and gender mainstreaming are issues that become important and organisations will need practical instruments to assist with the implementation of such initiatives. This publication aims at researching the use of the gender balanced scorecard as (long-term) change management instrument to implement gender mainstreaming in organisational culture. Case studies and in-depth interviews are the basis for the empirical research done in six organisations in Germany and the Netherlands. This research shows that a gender balanced scorecard could be a useful instrument for management, but before it can be introduced general awareness towards gender initiatives will have to be increased in organisations.

The Author: Sonja W. Floeter-van Wijk has been educated in the Netherlands, the USA, the UK and Germany. Her education includes an MSc in International Business, an MBA and Ph.D. degree at the Helmut-Schmidt-University in Hamburg. Currently, she is working as Managing Director with a management consultancy organisation.