Beschreibung
Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress. In addition, it is argued that strategic environmental management provides an excellent learning context for the development of more general competitive capabilities.
Autorenportrait
ULRICH STEGER holds the Alcan Chair of Environmental Management at IMD, Lausanne, Switzerland. He was previously a member of the Executive Board of Volkswagen and Economic Minister in the German state of Hesse before going back to academia. RALPH MEIMA is Researcher and Instructor at the International Institute for Industrial Environmental Economics at Lund University, Sweden.