The book attempts the challenges, prospects and perception of Government and Private Journalists about development journalism. It tries to address why the philosophy can fit but made unfit with political intervention from the government of Ethiopia. And tries to suggest ways of making use of the philosophy. Besides, it tries to outline the conceptual difference that lies between 'Government' and 'private' journalists regarding the philosophy.

The author received his first and masters degrees from the Addis Ababa University and currently attending his Phd program in Bahirdar university. The author is a lecturer at Dilla university.