The act of consuming, is an absolute and complex act, is a movement by which a man not only satisfies the material need, but he expresses himself, he fulfills himself, generates a certain meaning, produces and calls upon certain signals. Every option he has for consumption becomes part of his language, it has to do with time, history, culture, it deals with status and community. Displays differentiation or belonging, exclusion or intrusion. I wanted to show the different but then so similar theories of Veblen and Bordieu, because the former was at least a very wise man. With a century of advance he was able to make pretty accurate predictions, and this completely amazed me. The latter instead, completed the work of Veblen, studying the society in a way which is possible only nowadays.

Andrea Virginia Rocca Costa Frola from Turin. She has received her degree in Finance and Economics at Luiss Guido Carli in Rome. After working in Business Continuity for a few years in New York, she is presently working as Business Continuity Consultant at Altran in Italy.