Circularity, pluralistic values and communicative co-operation are of special importance to reach the goal of sustainability. In this book the authors argue that a new economics must be based upon an organic world view where economy, nature and culture are interconnected. The economic challenges of tomorrow will only to a limited extent lend themselves to being managed by the neoclassical and mainstream economic paradigm. It is necessary to make changes on both structural and individual levels and to modify individual habits and values concerning consumption and lifestyle. Each chapter in the book is illustrated with practical examples written by practitioners and academics and is built upon a progressive Scandinavian experience.

The Authors: Stig Ingebrigtsen has a master’s degree in business economics and marketing from Copenhagen Business School (Denmark) where he worked for twenty years. He is now Professor in Business Economics at Bodø Graduate School of Business (Norway) and he is one of the founders of its Centre for Ecological Economics and Ethics. Ove D. Jakobsen holds a master’s degree in philosophy from the University of Bergen (Norway) and a doctorate from the Norwegian School of Economics and Business Administration, Bergen. He is now Professor in Ecological Economics at Bodø Graduate School of Business and is one of the founders of its Centre for Ecological Economics and Ethics.

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