The Art of Wonder not only gives a thorough analysis of the psychological foundations of Experience Design (XD) and its rise into cultural and commercial realms it also provides practical tips to build engaging worlds for your audiences. Loaded with the lighthearted history of the authors' own XDfirm, one gets more than a feeling for this way of work. From museums to theme parks and from A-brands to governments, XD is paramount in today's creative industry. Imagination is becoming the ultimate canvas for connecting people to brands, stories, and places. It will be of interest to all students and professionals active in experience design, including their bosses and clients. Since the book contains a firstperson account of discovering what XD is, it will function as a companion for designers and senior managers alike, since a growing segment of today's bigger organisations launches experiential marketing initiatives, posing new questions to their Marketing & Communication departments