Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have to tackle identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - dont worry, youll learn the difference. If you want book that tells you how to do it, this is for you if you want a book about how other people have done it - then this isnt the book for you.

Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.