We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality.

Jeroen van Geel has many years of experience in the field as an innovator, designer and strategist. He is an international speaker and writer on the field of UX and design and has a great interest in the world of brand personality. He has helped push forward many design projects, ranging from the award-winning smart projector Beam to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself.