Delicious food makes the consumers happy, while exquisite branding and interior atmosphere make them ecstatic. A well-designed visual identity will reflect the gastronomic philosophy of an establishment and will add to the character of a brand's identity. Designers, entrepreneurs, and professionals alike will regard this publication as an innovative and powerful source of inspiration. Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. Culture, and the editor of Design 360° magazine and Asia-Pacific Design.