Events have become a consistent feature of our everyday life. They are planned professionally, designed with clever scripting, and convey a sense of exclusivity. The event concept stands for a specific cross-over area between economic usage contexts and popular practice dimensions. Set against this unclear notion, this book focuses on processes of urban development and the normative potential of patterns in event production and reception. On the one hand, urban development and event production are therefore seen as the drivers of exclusion processes. On the other hand, eventization is viewed as an interweaving of production and reception processes. We all take part more or less actively in eventization processes and usually also accept them willingly. The flip side of eventization and the inequalities that it causes, however, remain mostly invisible. Based on the example of Zurich, this book examines the question of how event cultures reorganize and link processes and practices of social self-understanding.