Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.

Lydia Prexl has been responsible for corporate communications at startups since 2019. For Getsafe, she built the communications function from the ground up; in 2022 she joined Unzer as Director of Communications. Before that, she worked as a communicator for numerous other companies.

1 On the Why and How of Startup-Communication 2 Is that still PR? Related Disciplines of Corporate Communications 3 Organisational Challenges for Communication Teams in Startups 4 PR, Yes, But How? From Strategy, Tactics, and Monitoring 5 The Peculiarities and Intricacies of Startup Communications 6 How Do I Get in the Paper? The Art of Media Relations 7 From TikTok to Twitter: Social Media Communication 8 The Pitfalls and Triumphs of Events 9 Public Affairs & Crisis Communication 10 From the Inside Out - Why Good Corporate Communication Starts with the Employees