In the strategic management literature the concept of value, in its declination of value creation and value capture, nowadays still occupies a central position in the debate among academic scholars. This debate and the consequent development of these research issues sink the roots into their huge complexity. This work deeply analyzes the issues of value creation and capture, with a glimpse on the human resources, working at the operational level of the major U.S. commercial airline companies. In particular, the purpose of the present research is to discover how human resources create value, understanding at what level resides the created value, to after analyze if the so created value is appropriated by the source who generated it.

Giovanna Del Gaudio is a PhD in Business Science at Federico II University of Naples.Her research focuses on tourism destinations, value creation and value capture with the applications of the resource-based view in interconnected tourism industry.Her research bridges the strategic management, corporate strategy and marketing literatures.