This book poses the question of whether identifiable individual-level attributes (e.g., values, interests, knowledge, demographic characteristics) lead to support for or opposition to the development and implementation of alternative energy technologies. In recent years, attempts to site alternative energy technologies (e.g., wind, solar, wave) have been met by intense opposition from a variety of sources, including many environmentalists from whom one might expect support for non-carbon based renewable energy initiatives. This volume argues that there are indeed such discernible attributes, and moreover that the identification and exploration are important for the development of support strategies for the well-informed and achievable siting of such technologies.

John C. Pierce John Pierce (Ph.D., University of Minnesota) is Faculty Research Associate and Lecturer in the School of Public Affairs and Administration at the University of Kansas and Graduate Faculty in the School of Public Policy at Oregon State University. Pierce is author or co-author of approximately 20 books and monographs and 150 articles, chapters and essays. Brent S. Steel Brent S. Steel is Professor and Director of the Public Policy Graduate Program in the School of Public Policy at Oregon State University. He teaches courses in comparative public policy, politics and administration. Steel is co-author of State and Local Government: Prospects for Sustainability (Oxford University Press) and editor of Science and Politics: An A to Z Guide to Issues and Controversies (Sage).