In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

Rafael Ravina Ripoll (PhD) is doctor and business organization professor at Cádiz University and coordinator of the Iberoamerican Group of Multidisciplanary Studies on Happiness in the Salesian Politecnic University of Ecuador. His research and publications focus on happiness management. Luis Bayardo Tobar Pesantez (PhD) teaches and researches in the areas of SMEs and is coordinator of the Iberoamerican Group of Multidisciplanary Studies on Happiness in the Salesian Politecnic University of Ecuador. His research interests also include finance and credit. Araceli Galiano Coronil (PhD) is a professor in the Faculty of Social Sciences and Communication at University of Cadiz (Spain). Her interests are in the role and effects of big data and social media in NGO as social marketing tools. José Marchena Dominguez holds a doctorate in contemporary history from the University of Cádiz where he is a full professor. He specializes in the history of ideas, society, and culture.