Prof. Timothy Jung is Chair Professor of XR (eXtended Reality) and Director of Creative AR & VR Hub at Manchester Metropolitan University (UK) and President of the International Association of Immersive Technology Innovation (IAITI). His research interests include AI, IoT, Big Data, 5G and Digital Twin powered immersive technology innovation for well-being, quality of life and happiness. Dr. M. Claudia tom Dieck is a research fellow at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University (UK), and the Programme Chair of the annual International XR Conference. Her research interests include immersive technologies in the creative industries.