This book aims at showing the extended potentials the printed newspaper has today to stand their ground with readers, and set themselves apart from other media. The titles shown here retain the necessary sense of proportion: A newspaper cannot be completely redesigned from one day to the next. Rather, it is progressive further development that is involved. This book is based on research into reader behaviour. To this end, an eye-tracking camera is employed that documents behaviour when a newspaper is read. The results enable us to deduce what the reader-friendly newspaper should look like. The redesigning projects shown in this book are orientated on the research results documented at the end of this book. Newspaper Designder Norbert Küpper presents six projects: VDI Nachrichten, Stuttgarter Nachrichten, GrenzEcho (Eupen, Belgium), Mindener Tageblatt, Business Newspapers (Austria) and the trade magazine Produktion.