is a Senior Partner at The PSC, a public services consultancy, advising senior clients on user-centred design, innovation thinking, and utilising technology to redesign public services to meet citizens needs. He is a globally recognised and published thought leader on strategy and management. He has over 15 years of experience advising high-profile organisations such as the NHS, UK Government Digital Service, Office for Artificial Intelligence and the UK Space Agency.  His work has been featured across several media, including the Financial Times, The Guardian, and BBC Radio 4. He has published four books: 101 Business Ideas(FT Press) a number 1 WHSmith Business Bestseller;Key Business Solutions(FT Press), which was shortlisted for the CMI Management Book of the Year 2013;Management Consultancy and the British State (Palgrave Macmillan: 2019); andThe Practical Guide to Digital Transformation(Kogan Page: 2022).  Antonio has a research post at the University of Cambridges Bennett Institute of Public Policy, investigating major change initiatives across governments globally.  He frequently trains managers and leaders from major public and private sector organisations in change management, problem-solving and digital transformation. 

1. Outline the question 2. Breakdown the issues 3. Test the hypothesis 4. Analyse the problem 5. Imagine the solution 6. Notify the stakeholders 7. Managing the stakeholders 8. Managing the team  4Ps of marketing 5Cs of strategy Ansoff Matrix BCG growth-share matrix Benchmarking  Brainstorming  Blank model canvas De Bonos six thinking hats Drill-down analysis Empathy mapping Kano analysis McClellands theory of needs McKinsey 7S framework PESTEL  Porters five forces Product-market fit Service mapping SWOT Value chain analysis Wardley mapping