How can Multinational Corporations effectively manage and control their subsidiaries in transition countries? This empirical study on 40 MNCs operating in Central and Eastern Europe provides insights onto how the transition context and the culture of the region impact the choice and effectiveness of Headquarters control in subsidiaries.

BARBARA BRENNER is an Assistant Professor for International Management at the Vienna University of Economics (WU), Austria. Previously she worked as a consultant for multinational corporations, as a research and teaching assistant at the Research Institute for European Affairs, and as a research fellow at the University of Illinois.